Wednesday, May 7, 2014

Can you say “phony juice label” ?

I think this is in the category “Grownups are doing this? Seriously?”

Are you pretty sure that the Food and Drug Administration is defending your best interests?

The Supreme Court of the United States is now pondering its ruling in Pom Wonderful vs. the Coca-Cola Co., 12-761.

Too bad the high court doesn’t have a “Bullshit” stamp, ‘cause that would come in handy on this one.

Look, this is just so grotesquely and disgustingly silly, 

I’ll try to do this quickly:

The savvy marketers at Coke are selling a beverage labeled “Pomegranate Blueberry Flavored Blend Of 5 Juices.” The label prominently features a large pomegranate….but, uh oh, only half of 1 percent of the contents is pomegranate and blueberry juice, about 99 percent is apple or grape juice, and there’s some other trace amount of juice.

So, in fact, it’s “Apple And Grape Juice With A Tiny Amount Of Flavoring From 3 Other Juices.”

Pom Wonderful, which sells a more bona fide pomegranate juice beverage, is suing Coca-Cola for false advertising claims.

Coca-Cola says its label is fully compliant with federal Food and Drug Administration regulations.

What’s the biggest thing that’s wrong here?

The FDA regulations that allow Coca-Cola to routinely sell an ordinary product with a massively deceptive label.

Whose interests is the FDA defending?

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