I think this is in the category “Grownups are doing this? Seriously?”
Are you pretty sure that the Food and Drug Administration is defending
your best interests?
The Supreme Court of the United States is now pondering its ruling in
Pom Wonderful vs. the Coca-Cola Co., 12-761.
Too bad the high court doesn’t have a “Bullshit” stamp, ‘cause that
would come in handy on this one.
Look, this is just so grotesquely and disgustingly silly,
I’ll try to
do this quickly:
The savvy marketers at Coke are selling a beverage labeled “Pomegranate
Blueberry Flavored Blend Of 5 Juices.” The label prominently features a large
pomegranate….but, uh oh, only half of 1 percent of the contents is pomegranate
and blueberry juice, about 99 percent is apple or grape juice, and there’s some
other trace amount of juice.
So, in fact, it’s “Apple And Grape Juice With A Tiny Amount Of
Flavoring From 3 Other Juices.”
Pom Wonderful, which sells a more bona fide pomegranate juice beverage,
is suing Coca-Cola for false advertising claims.
Coca-Cola says its label is fully compliant with federal Food and Drug
Administration regulations.
What’s the biggest thing that’s wrong here?
The FDA regulations that allow Coca-Cola to routinely sell an ordinary
product with a massively deceptive label.
Whose interests is the FDA defending?
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