Despite
their swirling descent into the toilet and the destruction of so many jobs and
careers, American newspapers are still unbelievably profitable: the industry
had an operating profit margin of 16.3% last year.
How
can they do that? It’s easy: sharp increases in subscription and single copy
prices, shrinking page count in the news hole, and draconian staff cuts.
Newspapers
all over America are going to continue to publish until the remaining subscribers
and remaining advertisers finally admit that newspapers aren’t worth the
cost…..in other words, the plan is: when newspapers have sucked all the money
out of the shrinking customer base, they’ll shut down.
Nice
mission statement.
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