Saturday, July 26, 2014

Newspapers are soaking up customers’ money



Despite their swirling descent into the toilet and the destruction of so many jobs and careers, American newspapers are still unbelievably profitable: the industry had an operating profit margin of 16.3% last year.

How can they do that? It’s easy: sharp increases in subscription and single copy prices, shrinking page count in the news hole, and draconian staff cuts.



Newspapers all over America are going to continue to publish until the remaining subscribers and remaining advertisers finally admit that newspapers aren’t worth the cost…..in other words, the plan is: when newspapers have sucked all the money out of the shrinking customer base, they’ll shut down.

Nice mission statement.












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