Sunday, April 3, 2016

Soda consumption is still dropping

Americans’ consumption of traditional carbonated soft drinks—soda—has dropped about 25 percent in the last 18 years.

That’s good news on the national obesity problem front.

Don’t pop the champagne—average per capita consumption of soda is down to about 41 gallons per person annually. Obviously, that number is a bit higher for all the folks who aren’t babies or toddlers. The average American is drinking 14 ounces of soda per day.

The slide in soda sales is an ongoing concern for the big beverage companies. They’re pushing bottled water and energy drinks to boost their sales revenue.

By the way, sales of energy drinks have risen more than 110 percent in the last 10 years, but consumption of the heavily-caffeinated stuff like Red Bull is less than one gallon per person per year. (An 8.4-ounce can of Red Bull has about 80 milligrams of caffeine, roughly the same as a cup of coffee).

Copyright © Richard Carl Subber 2016 All rights reserved.

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