Anyway, the "Persuadables" are just our old friends, the swing voters, you know, the ones who claim, or are believed, to be actually not so committed already to a candidate that no amount of truth or lies can shake their dedication. These folks have been around forever, so calling them "The Persuadables" isn't incisive analysis…let's just call them swing voters, and be done with it.
Anyway, even deeply penetrating analysis of the swing vote is really on the wrong track. The defining do-or-die task for the candidates is going to be getting the allegedly thoughtful swing voters to actually go to the polls. The partisan "base" is mostly going to show up. We need to convince more of our good citizens to actually vote. Like, as if we live in a real democracy....
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