About 140 years ago blue jeans were invented, and they were an immediate hit.
Levi Strauss patented canvas pants with copper rivets in May 1873, based on an idea from Jacob Davis, a tailor in Reno, Nevada.
Strauss and Davis made a killing by selling their riveted canvas pants to miners and farmers in the Western states.
Their company soon switched to using heavyweight blue denim with copper-riveted seams, and these “blue jeans” became even more popular.
Levi Strauss & Company has sold more than 200 million pairs of blue jeans since those rough and ready days serving the mining camps and farms.
Today, jeans make a fashion statement all over the world.
Copyright © Richard Carl Subber 2015 All rights reserved.