The wisdom of Albert Einstein

"If you can't explain it simply,
         you don't understand it well enough."

Albert Einstein (1879-1955)

This is very appealing to me, very intuitive, very challenging….

You've heard of the "elevator speech" concept, you know, distill your sales pitch or your resume or your big idea to an explanation you can deliver while the elevator is rising from the first floor to the fifth floor……

I've heard the concept expressed this way: Figure out how to explain it to your 13-year-old daughter. When you figure that out, you've got a good explanation. If she's not interested, that's another matter….

Think about your most cherished belief, or your strongest political opinion, or your truest love….challenge yourself, express it simply, purely, convince yourself….